AI Palette

Introduction to Ai Palette

Ai Palette is an AI-powered platform designed to assist Consumer Packaged Goods (CPG) brands in discovering emerging trends, launching innovative products, and growing their market presence. By leveraging advanced predictive analytics and generative AI, Ai Palette enables brands to make data-informed decisions swiftly and cost-effectively. The platform is utilized by global leaders in the CPG sector, including Diageo, PepsiCo, Mondelez, L’Oréal, and OFI, to stay ahead of market dynamics and consumer preferences.

Key Features of Ai Palette

• Foresight Engine: Provides real-time insights into emerging trends by analyzing over 61 billion data points across 24 countries and 18 languages. This tool helps brands identify white space opportunities and understand consumer drivers.
• Concept Genie: A generative AI tool specifically trained on CPG data that allows users to create ready-to-market product and marketing concepts with simple prompts. It can generate product ideas, slogans, and social media posts aligned with the brand’s voice.
• Screen Winner: A virtual concept screening tool that evaluates new product ideas based on consumer preferences and brand competition. It enables brands to test and rank multiple concepts within a short timeframe, reducing the traditional months-long process to just days.
• FoodGPT: A chat-driven assistant for food innovation that aids in identifying emerging trends, developing creative concepts, and testing ideas efficiently. It integrates both Ai Palette’s proprietary data and users’ own data sources.
• Brand SAY: Monitors digital brand equity in real-time by analyzing online search, social media, and e-retail reviews and ratings, helping brands track their market perception and adjust strategies accordingly.

How to Use Ai Palette

To get started with Ai Palette, interested users can schedule a personalized demo through the official website. During the demo, participants can expect:

• A comprehensive tour of the platform’s features and capabilities.
• Insights into datasets relevant to their specific country and product category.
• Examples of use cases from other CPG brands to understand practical applications.
• An overview of Ai Palette’s scalable pricing model to suit different business needs.

After the demo, users can choose to integrate Ai Palette into their workflow to begin leveraging its tools for trend discovery, product ideation, and market analysis.

Pricing Information

Ai Palette offers a scalable pricing model tailored to the needs of various businesses. Pricing details are customized based on factors such as the size of the company, the number of users, and the specific tools and features required. For accurate pricing information, potential customers are encouraged to request a demo, during which they can discuss their requirements and receive a personalized quote.

Frequently Asked Questions (FAQs)

• What industries can benefit from Ai Palette?
  Ai Palette primarily serves the Consumer Packaged Goods (CPG) industry, including sectors like food and beverage, flavor and fragrance, ingredient companies, and consulting firms in the food and beverage or beauty and personal care sectors.
• How does Ai Palette ensure data accuracy?
  The platform analyzes a vast dataset comprising over 61 billion data points from 24 countries in 18 languages. This extensive data collection ensures comprehensive insights into global and local market trends.
• Can Ai Palette integrate with existing business systems?
  Yes, Ai Palette is designed to integrate seamlessly with existing business systems, allowing users to incorporate their own data sources into the platform for a more tailored experience.
• Is training required to use Ai Palette?
  Ai Palette is user-friendly and designed for ease of use. However, training sessions are available to help teams maximize the platform’s capabilities and ensure effective utilization.
• How can I get started with Ai Palette?
  To begin, visit the official Ai Palette website and schedule a personalized demo. This session will provide an in-depth understanding of the platform’s features and how it can benefit your business.